Electric Design: Light, Labor and Leisure in Prewar Japanese Advertising by Gennifer Weisenfeld (Inaugural Koichi Takashima Lecture)

This talk explores the industry’s important cultivation of a nascent consumer market for electrical goods in the prewar period, & the role of graphic design & advertising in aestheticizing, visualizing, & commodifying the seemingly transformative social powers of electric energy.

Zoom link: https://bit.ly/TakashimaLecture